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Saruxaxa studio

"Thousand worlds in miniature"


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I wanna show you an amazing brand of my good friend Sergio.

Shadowcrafter miniatures is a brand who cares about the artists,  their desires and a good cuality-prize relation.

 Sergio is always improve himself and make news and originals proyects. I see the futures miniatures, and promise, the cuality will be at the level of the bests.



       Hi sergio, tell us a little about your self and your starts on this miniature world.

I started to paint miniatures long time ago, concretely around 15 years ago bute ven considering this long period, I have only finished a few miniatures so we could say that I’m almost new in this hobby.


 Why did you funded shadowcrafter?

Well,  before talking about Shadowcrafter, and in order to explain how and why it was created we should talk about Fantastic Courses. Fantastic Courses is a non profit organization which was born 5 years ago. We were planing to organize painting courses with high quality and we have been doing it all this time.

After a few courses we noticed that we would need a way to get funding to meet expenses in some courses. This way, we decided to create some miniatures for sale and ShadowCrafter was created.


 
When I was more rookie, I went to one of those courses with pepa saavedra.



  Are you manage the brand by yourself? What parts do you manage?
  Do you have another job and the brand is just an extra-pay?

As any other association in Spain, we needed a minimum of three members to be able to create it, so I’m not alone in this project. I’m in charge of almost everything which is visible (contact with teachers and participants, contact with sculptors and painters, etc…) but there is a lot of work on the backoffice which must be done, and my colleagues are doing a great job, even considering that this is only a hobby which we do for free. Each of us have our own job outside the miniature’s world.


Is it difficult to carry a brand? Could be easier if you were the painter/sculptor?

This question is hard to be answered, at least by me. We have a brand, yes, but it is something totaly different for us. Take into account that this is only to get some money to buy tools, paints, etc… for the courses. We are not under preasure like others brand’s owners.
This fact make it easier as we do not need to achieve a concrete sales’ level each month nor we have to create new miniatures on a fixed time.

The main problem is that our turnover is low, so it take some time to recover the investment. Of course, if I was the sculptor or the painter, the cost would be reduced but this kind of commissions give us the chance to meet artists from all over the world.




 Economically, for those who are thinking about starting a brand or make their own copies of miniatures, which advice could you give to them? 
I just can say that expend a Little bit more money to get the miniature sculpted or painted by an wellknown artists could help to increase sales.


Little advices of how to manage a brand.
It’s not easy to gice any advice. Each brand works in a different way. For us, the most important is to enjoy. If you wish to create a brand, try to get the right balance between fun and business. If you only create miniatures which can be sold easily (classic barbarian, miniatures based on films or videogames, etc…) probably you will sell a lot, but you will lose the creative side. I like to make topsales miniatures together with other personal ideas.

Now the artistic time!!


                                                          One of the amazing designs.


Do you think your designs and then hire professionals to help you capture the idea?

This is directly related with the previous question. In some cases, like the Renaissance Assassin, there is a direct inspiration in a videogame character. In some other cases, we have an idea which is send to an illustrator or directly to the sculptor. For me, this is the better part because you see how the image you have in you mind is moved to the reality through an sketch and scultpture. Its amazing. If fact, we would like to continue in this line, as we are very happy with the projects we are working on at this moment.




 Wich way is the brand focus? fantasy, science fiction...

Our aim is always to make high quality miniatures. Maybe due to our personal preferences we have always done fantasy miniatures but we at this moment we are working on more “historical” miniatures which probably will be well received (hopefully). Anyway, we have a few ideas to make some creatures too, but it will depends on the sales… so buy our miniatures!!! hehehehe

 What do you want to tell to potential buyers of your brand? Personally, I have seen the futures projects, and I have seen a major change in terms of quality, design and sculpture. You get closer to what you want of your brand?

First at all I would like to say them: Have you already place your order?(keep trying at least...:))
This said, I think at this moment we are moving to a more adult fantasy. The scale will be different in our next miniatures and also the design will be more mature as you can see in the preview. Of course we will continue doing classic fantasy miniatures but we want to create a new range which represent our own deep thoughts about fantasy.
In addition, we are currently working with a 3D artist. This helps us to save time and money, but we have to learnt a lot about 3D printing yet. Probably, our first 3D printed miniature will be released on June.


 
                          This is an unpublished preview of the miniature that release on june/july.

If you like it keep and eye on shadowcrafter web, and my blog.
Maybe there will be a couple of surprises...
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 I start this section on the blog with an interview to a very kind and cool painter, Antonio Peña.

The painters that will show you here are not the "famous" kind, but same as them, are so good.
Hope you find this section interesting.


Sara : Tell us a little about yourself , who you are, how you get started in this world and what taken you  to decide on this hobby and no other.

Antonio: Hi, Sara! Well, I started as everyone, I think. I was very young, in 2002 or so, my friends and I played warhammer struck me too. I spent some time collecting my army of high elves. Although I was very bad player and painter, in the end, I left this hobby for many years. After 10 years, I was studying in college (and still am), I said "I want to collect again an army and this time to paint it at good level," this time dwarfs (I study engineering, I guess that explains all). Warhammer again the end of 2011 with my dwarfs, I have not played the game so far, and in May 2012 my first miniature painted for a competition, Bilbo Baggins. Even two years have not passed since then and I'm still here. Most dwarfs are still in their boxes.
 

I paint as an amateur and I do not do this professionally. I have not ever seen this way. I always do what I like, painting for me. I rarely accepted a comission and I'm not looking for customers or anything. For me, it is interesting to know why I have ventured to paint, because in my house there is not much interest in painting, I mean, they recognize a good job but the only one who has a special interest has been me.

                                                    A version of king maul by antonio


Sara : What are the miniatures for you?, just " puppets " or a form of art and expression? Tell us if you want to transmit something or not when you are doing a project .


Antonio: For me, this hobby is an art. I think art is anything that is created in order to transmit or communicate something, whether emotions or ideas, in this case, through painting and modeling. Sometimes you meet people who take it more like "this is coloring toys" and that's fine, everyone has to do what he wants and seems good. I always try to have something to add drama and intensity to the model, although there are times I've played just something I've seen, just for the sake of painting something and practice.

 Sara : What do you think of how it is structured this world , from contests to resources and information ?

Antonio:  The painted miniatures are very undervalued, that's what I see wrong. The painter who want to live in this work has difficult because I have not seen any other job where more work here underestimate. When you format a computer, give private lessons of maths, you say a logical price and no one discusses anything. If you say you're going to paint a miniature, any price rise of 15 euros is a nonsense! I don't want to say what happens with prices between 60-200 euros. I am sure that the time should be valued more generously. But then, when you can see there are people who paint miniatures for 50 cents, then, hobbies are mixed, because the miniatures are the same.



I think now there are many resources to start and improve quickly painting. In my group of friends are people that are here before me and have said many times: "We did not have so much information before." Now with the internet and the courses and workshops everywhere, you can learn easier because when you go to a course of someone, you absorb part of that experience and avoid tripping on foolish technical aspects, I think.
 

About contests, I can not say much because I have moved very little. It is a good experience, you may know people, make friends and live a lot of crazy things with painters like you. So I recommend to go, especially for the experience, if the contest recognizes your work after, them, it's very gratifying too.



 Sara : How do you do to motivate yourself and move forward in the typical moments of weakness when you think you are not good enough , or you have a mini that you don´t really wanna see anymore , how you still going on  and finish it (if you finish it ) .
  
Antonio: Well, I try to finish what I start. I do not like having more than one paintjob on the table because I start to feel stress. I concentrate with one job, and that helps me to focus and enjoy more of what I'm doing . So I do not burn . My motivation really is that I love this. There is nothing I like more and always want more. I 'm painting even when I'm taking a walk (in my mind , of course lol). Sometimes when I'm really into a paintjob , I feel sick because I can’t think about anything else until I finish it . So very often finish things very quickly and I don’t finish them at the highest level . It's hard to explain , I really love my miniatures and especially some details I consider important , I work the whole project but I emphasize certain aspects and leave other. It's my way to work , I use every miniature to try something and I consider it finished when I see it has already done what I expected of it.


 Sara : How to pass through a typical " bump " of level at which we all face at some point, that no matter how much paint you see your level does not advance ? How to give an extra push ?

 Antonio: I'm lucky because I have not had time to stumble, I've been here two years and I have always felt that I was getting better, sometimes faster, sometimes slower. This hobby is something that you should think about all the time. You are in class, or on the street, as I've said before, and you imagine how you're going to do this or that. You think you're capable and you go home and do it, or you try with the predisposition that you will get it. In the end, you have to paint a lot to improve.





 Sara : How do you face a new project? You look at the mini and then the idea, or have a thousand ideas in yout head and try to translate them ... Tell us a little about your creative method.

Antonio: (Yikes! LOL) That's crazy to explain. Let's see, I have a container of miniatures, as everyone, I guess. I know there are a lot miniatures that I won’t paint and I know what I want to paint this year. Recently, I worry for further improvement and learning with 54 mm scale miniatures. I choose the thumbnail that I will paint on impulse and rarely force it. I usually watch the prepared miniature unpainted and I wonder what this says to me and then try to tell that.
  
Sara : What advice would you give to those who just starting in this hobby and are lost?. How can they grow up?

Antonio: The only way to improve is painting a lot. It is essential to open your mind and be self-critical. There is much information on the Internet for download. There are several forums where you can ask. I think the first is to get culture, you have to study a bit because this is not random, here you have to prepare yourself. Of course, we must learn to appreciate other people's work and know how to receive criticism. As a tip, I have seen many people obsessed with recognition, they want to prove something, and I think we should forget that. Let no man deceive, we all like to win but first has to be that you're having a good. Then, if you get to love what you do so that when you show it to others, they also fall in love with your stuff, because it is fucking great because that means you're not only inspired but you're inspiring.

 Sara: Your favorite things of the miniatures. Whether painting or building bases, fantasy or historical figures, marks etc. what you like most.

Antonio: This hobby is quite complete, I'd say I like almost everything but actually hate preparing Figure. Remove burrs and mold lines arethe worst for me.  What I like best, is find a way to represent the idea and the feeling I want to convey. I love including drama and intensity to the scene.





Well, I think that antonio open his "miniature heart" to us, and have been very honest. Hope You like his interview.




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A painter friend of mine, has made to me a little interview.
I like a lot to find people so kind like michael hansen aka "dellolyn". He is a very cool painter, and has a nice blog about our miniatures passion.

http://5-th-dimension.blogspot.de/2014/04/newswips-and-great-new-blog-you-have-to.html

That is the link to the interview. I think  is better to post the link instead of post here the whole interview. This way you can see the amazing work of michael and his friends :)

Leave me your thoughts in the comments!
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About me




Hi and welcome!
I'm Sara Ariza, full-time painter of Saruxaxa Studio.

Join me as I share great miniatures, creative ideas and I make amazing worlds that you want in your life.

To read more about me, click here.

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